By Aradhna Krishna
ISBN-10: 1841697532
ISBN-13: 9781841697536
ISBN-10: 184169889X
ISBN-13: 9781841698892
What is sensory advertising and marketing and why is it attention-grabbing and in addition very important? Krishna defines it as "marketing that engages the shoppers’ senses and impacts their behaviors." during this edited ebook, the authors talk about how sensory facets of goods, i.e., the contact , flavor, odor, sound, and glance of the goods, impact our feelings, stories, perceptions, personal tastes, offerings, and intake of those items. We see how developing new sensations or simply emphasizing or bringing realization to latest sensations can elevate a product’s or service’s attraction. The publication presents an summary of sensory advertising and marketing learn that has taken position to this point. it may facilitate sensory advertising and marketing through practitioners and in addition can be utilized for examine or in educational classrooms.
Read Online or Download Sensory Marketing: Research on the Sensuality of Products PDF
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Extra info for Sensory Marketing: Research on the Sensuality of Products
Sample text
Sensory Marketing: Research on the Sensuality of Products by Aradhna Krishna
by Steven
4.1
